How to Slice the Pie? Optimal Share Structure Design in Internet Advertising…
Google Tech Talks
June, 9 2008
ABSTRACT
Presented by
Andrew B. Whinston
Center for Research in Electronic Commerce
Mccombs School of Business
The University of Texas at Austin
Based on a joint research with Jianqing Chen and De Liu
Abstract:
Internet-based advertising continues to increase in importance. Internet advertising providers such as Google and Yahoo! allocate their advertising resources using a novel form of [...]